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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Shivani Sivagurunathan One of Soren Kierkegaard's most
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Shivani Sivagurunathan One of Soren Kierkegaard's most
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Shivani Sivagurunathan One of Soren Kierkegaard's most
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Shivani Sivagurunathan One of Soren Kierkegaard's most

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Shivani Sivagurunathan One of Soren Kierkegaard's most

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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Shivani Sivagurunathan One of Soren Kierkegaard's mostWhat is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the

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One of Soren Kierkegaard's most important writings

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Becky knows she has to sit down and decide – but to be honest

spying in the shadow of the Berlin Wall for his British masters

Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck Shivani Sivagurunathan One of Soren Kierkegaard's mostWhat is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the

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